What is video retention rate?

What is video retention rate?

Video retention rate refers to the percentage of viewers who continue watching a video for a certain duration of time. It measures the level of audience engagement and indicates how well a video is able to hold the attention of viewers.

Video retention rate is typically calculated by dividing the number of viewers who watch a video until a specific point (such as 30 seconds, 1 minute, or the end of the video) by the total number of viewers, and then multiplying the result by 100 to get the percentage.

For example, if a video has 1,000 views and 500 viewers watch it until the end, the video retention rate would be 50% for the full video.

Video retention rate is an important metric for content creators and platforms as it provides insights into audience behavior, video quality, and content engagement. It can help identify areas where viewers are dropping off and can be used to optimize video content and improve audience retention.

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